BigReach Learning Inc. launches FACESofCHANGE, A Multimedia Approach to Market Research
Toronto, May 31, 2011 – BigReach Learning Inc., a Toronto-based marketing services company, announces the launch of FACESofCHANGE, a revolutionary approach to market research that harnesses the power of video interviews plus panel surveys to bring consumer insights to life. Now, in addition to providing marketers with effective channel investment strategies, BigReach Learning delivers the consumer insights required to differentiate brands.
FACESofCHANGE combines panel based surveys plus one-on-one video interviews of consumers to arm marketers with actionable insights into the changing relationships between people, media and brands. BigReach Learning capitalizes on proprietary digital asset management technology to synthesize and share results. This unique and powerful research tool gives marketers the breadth and depth of information they need to build more effective marketing communication plans.
“The synthesis of two research methodologies allows us to challenge assumptions and dig deeper to uncover hidden insights marketers need to effectively engage consumers,” says Maura Hanley, President, BigReach Learning Inc. “and by video recording our interviews, we bring unique findings to life and tell compelling stories about what our insights mean for marketers.”
Results of the inaugural study: FACESofCHANGE: Youth, were presented May 30th at the Marketing Research and Intelligence Association Annual National Conference. Sample videos and findings can be viewed at http://facesofchange.tv. Topics covered in this study of 18 to 24 year olds included:
- Attitudes towards online privacy and advertising
- Participation in real world and virtual groups and communities
- Smartphone ownership and usage
- TV and online video viewing habits
- Social media activity
- Shopping habits
For more information, research study themes, and interview requests, please contact Maura Hanley, President, BigReach Learning Inc. mauarahanley@bigreachlearning.com or 416-568-7510
About BigReach Learning
BigReach Learning Inc. provides training and consulting in integrated communications/channel planning, digital strategy development and marketing performance analytics. The company launched FACESofCHANGE http://www.facesofchange.tv to improve the understanding of the relationships between media, people and brands and provide marketers with the insights needed to build more effective marketing communication plans. For more information, visit http://www.bigreachlearning.com or call 416-568-7510.